An independent design media company
The AI era has new interface patterns. We find them.
We research, decode and prototype the interaction patterns emerging in AI products, and publish what we learn as visual media for the people designing what comes next.
What we do
A studio practice, published in public.
01 — Research
We study shipping AI products and the interaction patterns forming inside them. Not trends. The underlying mechanics.
02 — Decode
We take each pattern apart: what it does, why it works, and where it breaks. Then we name it, so teams can talk about it.
03 — Prototype
We rebuild the patterns worth keeping, so designers can see them clearly and put them to work.
Everything we learn becomes visual media, published where designers already look.
Who it's for
Made for the people building AI products.
Product designers, design leads and the teams shipping AI features every week. Our work gives them a shared vocabulary for a category of interface that is still being invented, in a format that takes a minute to read and a while to forget.
Work with us
Reach designers where they already look.
Our channels are built for a focused audience of practising designers and product teams. If your product belongs in front of them, or you'd like to talk about anything else, send a note and we'll reply by email.